Without being too dramatic, I’d like to suggest that the “ecsosystematic lens” is an effective way to view the world. It’s the subject of a forthcoming book – co-authored with […]
On the flip side of ecosystem strategy is the ecosystem of innovation. See: The Innovation Ecosystem: New Rules for the Future by Christian Sarkar and Philip Kotler.
See: Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.
A few years ago, when I was working on the $300 House project, we had an interesting group of participants – ranging from academic institutions and large multi-nationals, to individuals and […]
The word ecosystem is used in so many ways that getting a common definition is now almost impossible. The ecology of business can be considered to be the business ecosystem: companies, […]