In “Increasing Returns and the New World of Business” (July 1996, Harvard Business Review) W. Brian Arthur tells us:
This concept applies not only to “increasing returns” but also finding and keeping customers.
Ecosystem Strategy applies to innovation and marketing:
- Strategists & Business Owners: Understand your competitor’s strengths and weaknesses and find marketspace entry points with the “least resistance.”
- Senior Executives: Make your SBUs accountable for results – we help you assess the impact of your business in the marketspace
- R&D Leaders: Discover and track the new technologies and capabilities for the future
- M&A: Measure the ecosystem impact of various potential acquisition targets
- Marketers: Optimize the impact of every dollar you spend online by focusing on the right audience at the right time in the right place
- Product Developers: What are the unmet needs for the customer? What are the jobs-to-be-done?
- Product Marketers: Find the most effective means to launch your new product in your target marketspace
- Sales Executives: Create demand generation programs that beat all previous performance benchmarks
- Alliance Managers: Discover the best candidates for partnerships – in technology, marketing, and product development
- PR & Media Executives: Watch the diffusion of a “story” in real time and make decisions affecting your company’s reputation
CLASSIFICATION & STRUCTURE
In our work we explore 6 primary types of ecosystems:
- Company
- Competitor
- Capability
- Category
- Customer
- Culture/Zeitgeist
Category ecosystems exist in all shapes and stripes. We’ve defined and classified these ecosystem categories by purpose or application. See: Ecosystem Taxonomy: How to Classify Ecosystems
CONTACT US: info@ecosystematic.com