On the flip side of ecosystem strategy is the ecosystem of innovation. See: The Innovation Ecosystem: New Rules for the Future by Christian Sarkar and Philip Kotler.
See: Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.
The word ecosystem is used in so many ways that getting a common definition is now almost impossible. The ecology of business can be considered to be the business ecosystem: companies, […]