If we start by explaining ecosystems by using the “predator and prey” analogy in nature, we end up with a traditional hierarchy of actors, with status based on power and […]
Ecosystem Marketing – What is it?
See: Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.
Visualizing Flows: Mapping the Ecosystem
Online ecosystems are abstractions of real-world ecosystems. Most real-world ecosystems have a mirror reflection on the Internet – a digital twin. Your business sits in a digital neighborhood, surrounded by connecting sites that make up your online ecosystem. […]
Ecosystem Taxonomy: How to Classify Ecosystems
The word ecosystem is used in so many ways that getting a common definition is now almost impossible. The ecology of business can be considered to be the business ecosystem: companies, […]