If we start by explaining ecosystems by using the “predator and prey” analogy in nature, we end up with a traditional hierarchy of actors, with status based on power and […]
See: Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.
The word ecosystem is used in so many ways that getting a common definition is now almost impossible. The ecology of business can be considered to be the business ecosystem: companies, […]