By Christian Sarkar and Philip Kotler The history of humankind’s evolution is one of collaboration and connectedness. Without language we would never have built cities. Without culture, we would have […]
The Ecosystem of Innovation
On the flip side of ecosystem strategy is the ecosystem of innovation. See: The Innovation Ecosystem: New Rules for the Future by Christian Sarkar and Philip Kotler.
Ecosystem Marketing – What is it?
See: Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.
Visualizing Flows: Mapping the Ecosystem
Online ecosystems are abstractions of real-world ecosystems. Most real-world ecosystems have a mirror reflection on the Internet – a digital twin. Your business sits in a digital neighborhood, surrounded by connecting sites that make up your online ecosystem. […]
Ecosystem Taxonomy: How to Classify Ecosystems
The word ecosystem is used in so many ways that getting a common definition is now almost impossible. The ecology of business can be considered to be the business ecosystem: companies, […]