By Christian Sarkar and Philip Kotler The history of humankind’s evolution is one of collaboration and connectedness. Without language we would never have built cities. Without culture, we would have […]
On the flip side of ecosystem strategy is the ecosystem of innovation. See: The Innovation Ecosystem: New Rules for the Future by Christian Sarkar and Philip Kotler.
See: Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.