It is not an accident that the world’s most urgent problems don’t get the attention they deserve. Because of their ecosystemic nature, they defy traditional problem-solving approaches. What’s even more […]
On the flip side of ecosystem strategy is the ecosystem of innovation. See: The Innovation Ecosystem: New Rules for the Future by Christian Sarkar and Philip Kotler.
See: Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.