It is not an accident that the world’s most urgent problems don’t get the attention they deserve. Because of their ecosystemic nature, they defy traditional problem-solving approaches. What’s even more […]
The Ecosystem Journey: Getting Closer to the Customer?
By Christian Sarkar and Philip Kotler The history of humankind’s evolution is one of collaboration and connectedness. Without language we would never have built cities. Without culture, we would have […]
The Ecosystem of Innovation
On the flip side of ecosystem strategy is the ecosystem of innovation. See: The Innovation Ecosystem: New Rules for the Future by Christian Sarkar and Philip Kotler.
Ecosystem Marketing – What is it?
See: Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.
Visualizing Flows: Mapping the Ecosystem
Online ecosystems are abstractions of real-world ecosystems. Most real-world ecosystems have a mirror reflection on the Internet – a digital twin. Your business sits in a digital neighborhood, surrounded by connecting sites that make up your online ecosystem. […]