See: Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.
Month: February 2019
Barriers to Ecosystem Collaboration
A few years ago, when I was working on the $300 House project, we had an interesting group of participants – ranging from academic institutions and large multi-nationals, to individuals and […]