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Month: February 2019

February 22, 2019April 12, 2019 Christian SarkarCustomer Ecosystem, Ecosystem Analysis, Ecosystem Category, Ecosystem Marketing, Ecosystem Strategy, Ecosystem Structure, JTBD Ecosystem

Ecosystem Marketing – What is it?

See:  Ecosystem Marketing: The Future of Competition by Christian Sarkar and Philip Kotler. Professor Kotler is acknowledged worldwide as the “father of modern marketing.” We hope you find the article useful.

February 8, 2019April 18, 2019 Christian SarkarEcosystem Analysis, Ecosystem Learning

Barriers to Ecosystem Collaboration

A few years ago, when I was working on the $300 House project, we had an interesting group of participants – ranging from academic institutions and large multi-nationals, to individuals and […]

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