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Visualizing Flows: Mapping the Ecosystem

Online ecosystems are abstractions of real-world ecosystems.

Most real-world ecosystems have a mirror reflection on the Internet – a digital twin. Your business sits in a digital neighborhood, surrounded by connecting sites that make up your online ecosystem.

An online ecosystem is the network of sites which create a neighborhood around an industry, website, brand, product, people, or topic – it includes all your stakeholders and more – partners, suppliers, competitors, customers, analysts, commentators, journalists, bloggers, prospects, and citizens. Whether you like it or not, your company’s website sits in a neighborhood, surrounded by other sites which make up your online ecosystem.  These connections can be mapped and tracked over time manually, or using Ecosystematica, our ecosystem visualization tool.

appleecosystem

Ecosystematica is a graphic depiction of your ecosystem, color-coded to identify attention/traffic.  It’s an attention heat-map, and helps track the changes in structure, size and connections.

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Ecosystem strategy is understanding the difference between what you want to be and who you are, and taking the actions needed to get there. 

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